Attracting new clients is only one part of filling up your diary as an equine practitioner. To expand your client base you also need to ensure that clients turn into regular consistent bookings.
So how do you turn a one off treatment into regular 8 week bookings?
🐴 Ensure your clients understand the need for regular sessions – even if their horse isn’t injured, or a top level competition horse.
🐴 Expect your clients to book a next session – rather than leaving with a vague – “Just give me a ring when you need me”.
🐴 Make it easy for your clients, booking their next session like the farrier does.
🐴 Offer an incentive for owners – such as a payment plan which includes a set amount of treatments a year with an average monthly cost.
🐴 Offer to provide regular clients with ongoing support such as via text or WhatsApp.
🐴 Time block a daily 15 minute slot to interact and keep in touch with clients between visits.
This is so important for your business and yes the fortune really is in the follow up so keeping in touch is a big part of this
We love hearing from you – drop us a message on Instagram and tell us are your clients repeat bookings? https://www.instagram.com/nkc_equestrian/