This week’s podcast episode is all about how to set prices, and (possibly more importantly) overcoming pricing blocks and fears in business.
I run through two approaches to pricing: the traditional method of researching competitors’ prices versus my preferred approach of deciding on desired income first and then building value around that amount. It is important to calculate true costs including fixed and variable expenses, tax considerations, and ensuring the financial investment matches the time and energy commitment required from clients.
The second part of the podcast covers specific reframing techniques for addressing negative thoughts about pricing increases, including questioning the accuracy of limiting beliefs, identifying where those beliefs originated, and installing new positive beliefs about charging appropriate rates.
I would encourage all practitioners to visualize successfully implementing higher prices while maintaining confidence and security in their pricing decisions to make any upgrades or changes to prices easy.
