In this episode, Nicola is joined by Jochen Schleese, founder of Schleese Saddles and the Saddle Fit 4 Life Academy.
Jochen shares how he transitioned from traditional saddle maker to global business leader, creating an online academy back in 2006—long before online education became the norm.
What began as a hands-on trade evolved into a mission to teach, scale his impact, and help more horses worldwide.
Jochen’s journey highlights a powerful shift: moving from doing the work to teaching the work.
Instead of simply selling saddles, he focused on educating others—helping practitioners identify root causes rather than offering quick fixes.
This allowed him to expand globally, build authority, and create long-term impact.
A key concept he shares is finding your “magic”—your unique ability to see what others can’t and create real transformation for your clients.
He also challenges the norm by collaborating with competitors, surrounding himself with smarter people, and focusing on teaching as the foundation of business growth.
Lessons for Your Business
- Shift from service provider to educator
- Focus on root causes, not just symptoms
- Identify and own your “magic”
- Collaborate instead of competing
- Build authority by sharing what you know
When you step into your role as a teacher and lean into your unique “magic,” your business grows beyond just trading time for money—and starts creating real impact.
And remember, you don’t have to figure this out on your own.
If you’re ready to build a business that truly reflects your expertise, attracts the right clients, and feels aligned, come and join us inside The Expert Academy—where you’ll be supported, guided, and surrounded by like-minded professionals who are doing this work alongside you.
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Learn more about Schleese Saddles and the Saddle Fit4Life Academy below
Schleese Saddles
https://schleese.com/
https://www.youtube.com/channel/UCohXLz4XU5vzKts5VNT_oTw
Saddle Fit4Life
https://saddlefit4lifeacademy.com
