In this episode, Nicola interviews Dr. Kevin Tooman, a small animal veterinarian with nearly 40 years of experience, about his transition from a traditional, high-volume clinic to a premium, concierge-style online business.
Kevin shares how he stepped away from the “conveyor belt” model of back-to-back appointments and redesigned his services around depth, relationships, and long-term client outcomes. Instead of squeezing more into each day, he now works with fewer clients at a higher level—delivering personalized care plans and ongoing support through an online model.
This conversation is a powerful look at what’s possible when you shift from trading time for money to packaging your expertise into high-value services.
- Why high-volume models often lead to burnout and limited impact
- How to transition into a premium, relationship-based service model
- What a concierge-style offer actually looks like in practice
- How to structure and price a high-value consultation
- The role of online services in scaling personalized support
- How to position your expertise so clients are willing to invest
Inspiration for your business
- Transition away from a time-for-money model
- Create premium, outcome-focused services
- Attract clients who value your expertise
- Build a business that feels sustainable and aligned
and if you’d like to create a new way of offering your services join my forthcoming Masterclass – Confident Pricing & Packages for Equine & Canine Practitioners – where I’ll be walking you through new ways to serve your dream clients.
Register for this masterclass at the link below
https://challenge.nkcequestrian.com/packages-prices-masterclass
